Google Ads-Pay Per Click

Google Ads, also known as Pay Per Click is a great way to advertise your business. 

The idea is that when someone searches for your keyword you’re bidding on, your company comes up as a sponsored listing. Then when a person clicks on your link, you pay a fee for that action. It doesn’t necessarily mean they will buy or order services, but they were interested enough to click on the link to check it out. Price per click varies widely depending on how much competition the keyword has, or how competitive your niche is. You can cap your market spend and you’ll never pay more than the monthly cap you set. You can also adjust it or pause your campaign when you're trying to optimize or figure out what people are clicking on. The great thing is, Google knows what people are looking for!

At Digital Marketing Success, we have a great model for Google ad billing which works like a sliding scale to help our clients. Our fee is 25% based on your ad budget. We create, run and optimize the ad campaigns with the low end of ad spend starting at $1,500. For example, $2,000 ad spend would make our campaign management fee $500. This way your marketing grows with your business. We recommend a three month ad campaign commitment starting with at least $1,500 ad spend ($375 management fee) so we can measure and improve your monthly return on investment.