Pay Per Click

Pay Per Click or PPC is a great way to advertise your business. 

The idea is that when someone searches for your keyword you’re bidding on, your company comes up as a sponsored listing. Then when a person clicks on your link, you pay a fee for that action. It doesn’t necessarily mean they will buy or order services, but they were interested enough to click on the link to check it out. Price per click varies widely depending on how much competition the keyword has, or how competitive your niche is. You can cap your market spend and you’ll never pay more than the monthly cap you set. You can also adjust it or pause your campaign when you're trying to optimize or figure out what people are clicking on. 

At Digital Marketing Success, we have a unique model for PPC billing, a sliding scale that really helps our clients. It’s a matching budget. We run the ad campaigns for you no matter what your ad spend is, and then you choose your budget. Our fee is the same as your ad budget. For example, many clients start between $1,000 and $2,000. So, $1,000 total would be $500 for running the the campaign and $500 for ad spend. Or if you start at $2,000, it’s $1,000 + $1,000. This is so your marketing grows with your business. We recommend starting with $1,200 (600+600) because that gives you $20 per day in ad spend. It's also important to commit to a three month campaign so you can measure your monthly return on investment.